Long Island WSI Internet Marketing Consultant

Writing a blog is a great way to capture the attention of potential customers and get keep the attention of your existing customers. Blogging has dramatically altered the way businesses communicate with their current customers and potential customers. Rather than talking “at” them, you can actually engage in two-way communication and talk “to” your customers. Adding a blog to your marketing and advertising efforts is a great, effective method of getting the attention of your... (more...)

For most businesses, there is great value and opportunity to generate additional business by developing a strong online presence. A strong online presence provides the following opportunities for most businesses: 1. Branding. In today’s online, connected world, nearly every consumer searches online to research a company before they consider doing business with them. From ABS Automation to Z-Pie (Suffolk County businesses), consumers will “google” any company they are considering doing business... (more...)

Great websites don’t happen by accident. They take thought, research, planning and finally, execution and regular revision. A website should be a living thing that is revised and updated often to improve the visitor’s experience and the site’s performance. To be a success, a website needs to have a strategic digital marketing plan. You need to know who your visitors are (or who you want them to be) and what action you want them to take after they land on your site. You can set yourself... (more...)

Guest Blog from Internet Marketing expert Francois Muscat in South Africa Social media marketing is becoming more important for many businesses and over the last couple of months. Everything online is moving toward a more social media approach. People can comment and share basically anything online. For Search Engine Optimization (SEO), social bookmarks, links from blogs, and user-generated content such as blogging networks are now considered important links. Google and Bing are using links carried... (more...)

As 2011 winds down to its final days, it’s time to reflect upon the prior year and resolve to do things differently (better) in the new year. If you’ve read prior posts, you know that I’ve made “the cobbler’s excuse” for not Internet marketing my own business as well as I market my valued clients’ businesses. Think of this post as an Internet Marketer’s outline of best practices for online marketing and what you should be doing to successfully market your own business online. I spend... (more...)

Top 10 Internet Marketing Strategies to Maximize Your Business Online While Google doesn’t reveal all the details about its search algorithm, we can look at some of the most important issues to consider as they pertain to how your web pages are indexed and ranked. This can inform your internet marketing strategy and help you focus your attention on the most important issues. 1. Age. Search engines care how old your site is. The age of the site is an indication of how established your business is.... (more...)

The State of Internet Marketing. One of the best, and worst, things about Internet Marketing is the speed with which it changes. Google changes its search algorithm 500 to 600 times every year. That’s up to 1.64 changes a day! Just from Google. Add in Bing, Facebook, Twitter, LinkedIn, and all the other sites around the globe and the speed of change in this industry can be bewildering. And there’s no sign that it’s going to slow down any time soon. Where Your Business Stands Today Today, everybody... (more...)

Much of the searching on the Internet are people looking up information on companies they’ve heard about. Whether it’s simply looking up contact information, or they’ve heard about your brand from some other source (referral, traditional advertising, etc.) and want to know more about you, many people type in your company name or some iteration of it. Many of us assume that people will find us because we believe our brand is unique and we should be the #1 listing on the first page of the Search... (more...)

Why Blog? Blogging is about as hot a buzzword today as social media, search engine optimization, pay per click advertising and website development. Coined from “web log” (shortening to blog and then turning the noun into a verb), blogging is a subset and should be a major part of your overall social media campaign. I’ve written about social media in this space before and I’ve written about the benefits of blogging as a part of your overall social media strategy in Content Sharing Via Social... (more...)

We are absolutely thrilled to announce that the Web Marketing Association (WMA) has awarded seven WSI sites with a prestigious recognition in the 2011 WebAward Competition! This is the fourth year in a row WSI has been recognized for excellence by the WebAwards, which highlights outstanding achievement in the field of web design and development. This year, WSI submitted a total of 10 entries and was rewarded with seven awards, two of which received Standard of Excellence Recognitions. “As a Web... (more...)